What would drive consumer packaged goods purchasing decisions in 2023

purchasing

Lately, we’ve been trying to get inside the minds of our shoppers. We’ve been closely monitoring consumer behavior to understand how shoppers are critiquing brands and products and, ultimately, what drives their purchasing decisions.  Over the past year, we’ve seen that ‘convenience’ and ‘product benefits’ have replaced ‘brand name’ more and more as a driving […]

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