What would drive consumer packaged goods purchasing decisions in 2023

purchasing

Lately, we’ve been trying to get inside the minds of our shoppers. We’ve been closely monitoring consumer behavior to understand how shoppers are critiquing brands and products and, ultimately, what drives their purchasing decisions.  Over the past year, we’ve seen that ‘convenience’ and ‘product benefits’ have replaced ‘brand name’ more and more as a driving […]

14 Ways that BWBMart Can Help You Market Your Business to USD Buyers

marketing

Do you remember the day you first came up with the idea for your new product? Maybe it was a Sunday and you were cooking dinner. Or it was a Friday morning and you were eager to start the weekend. Then you had a eureka moment. Whenever it was, that seed of an idea has […]

BWBMart Referral Partner: 5 reasons why you should join and make money

referral partner

The BWBMart Referral Partner is a self-employed salesperson who works, usually alone, or for several non-competing companies. Over 35% of Nigeria’s Youth population already does this. We carried out a labor market test and discovered that 1 in 4 youths that we interviewed did more than one thing to earn them money. According to most […]

4 Types of B2B eCommerce to help you sell better

b2b ecommerce

What is B2B eCommerce B2B eCommerce is the selling of goods or services through online transactions between businesses. Because orders are processed digitally, buying efficiency and effectiveness are improved for wholesalers, manufacturers, distributors, and other types of B2B sellers. Types of B2B eCommerce Based on the Gartner report, by 2025, 80% of B2B sales transactions […]

7 Ways Buy Now Pay Later is Helping Sellers Sell

Buy Now Pay Later is Growing in Nigeria Buy Now Pay Later allows customers to buy a product or service and pay for them in installments over time. Hence, customers can easily buy more expensive products and spread out their payments. Thus, customers are more likely to buy something that they otherwise might not have […]